Media Post 3

This is an advertisement found on a billboard in the Netherlands. This is from the company Sony for promotion of their new product the white PSP. The name of the ad is "White is coming". This ad came under a lot of pressure when people found this to be racist and shortly after Sony pulled the plug on this ad. This is a good example of advertisement today that is here for a certain purpose, to promote a product but some people take it the wrong way and take it as racism.
In class we viewed a movie that talked a lot about racism found in cartoons, shows and advertisements and it was Ethnic Notoins. A lot of the things showed in the movie where presented as something that was racist and how it was a bad thing since it put feelings into the minds of whites of all ages that are negative toward blacks. This advertisement was not in any way meant to be racist and negative towards blacks like many of the shows, cartoons and ad's in the movie. These are put out their to grab attention for a purpose, entertainment and to promote something not to put down another race. The movie talked about how racism is not the main thing presented it is their and it has a negative effect on us. Sony took down this advertisement since they got a lot of criticism since they show a white girl dressed in all white overpowering a black girl who is wearing all black.
Also in the movie they talked about how whites are shown as the better race towards blacks. It is seen in this advertisement very well. You see the the white girl holding the chin of the black and looking down at her with a strong stern look on her face. The white girl is also presented to be beautiful while the black girl is not. The black girl since the background of advertisement is black she is not very visible, and the white girl is seen in a shirt that shows off a lot of her mid section and her hair is very stylish.
My response to this is that the ad should not be taken down. The ad is very good, it is promoting the new white PSP since the only color before available was black. The meaning I got out of this is that the white PSP is pushing ahead and wants to be seen since it is new. When people look at this and think it is racism, I do not like them. Sony a very wealthy, house-hold name company that would never intentionally put out a racist advertisement in fear that they will loose sales and in return their profit will go down which is something they will not want to happen. People need to not take things and turn them around, all this is is an advertisement to promote the new PSP.
Also I do not understand why blacks got offended by this advertisement. Above is 3 pictures that Sony used in their promotion and the only one to get ridiculed is the last one since it shows a white girl over powering a black girl. The first picture shows a black girl over powering a white girl, why is it that whites did not get offended and complain?