Media Post 8

This is an advertisement for Abercrombie and Fitch, seen here is two males and one female. All of them are white and fit. Each one of the models here are very good looking and also have good looking bodies. None of have shirts on and the females breasts are only by her hair. We do not know if they have pants on or even underwear but one may think not since the female is kissing the guy on the left and the one on the right is looking like he is going to be next.
This is directly related to the writing that we read in class by Dwight McBride, titles "Why I Hate Abercrombie & Fitch. In the writing he talks about how the company Abercrombie and Fitch only market to whites and it is seen in this picture. This photo shows that whites are beautiful and this is what they want their customers to look like. McBride talks about the "Look Book" and the things that are in it and how that is going against blacks, with hairstyle, assessories and more. In this picture you do not see someone with dredlocks nor someone with a fade haircut that is most seen worn by blacks. Here you see longer hair and whats looks like highlights also. They talk about how even the stores are taking this style of workers to the extreme and hiring people who look like the models seen like in this picture.
I see this as nothing more then an attempt to get people to come to the store and buy clothes. More whites buy Abercrombie and Fitch then blacks so why would they market to a segment of people that are not one who are a large part of their sales. Blacks have stores just like A&F, like FUBU where the people who buy the clothes are of mostly one race.